Search engine optimization (SEO) is crucial for businesses because it enhances their online visibility, helping them rank higher on search engine results pages. With most consumers starting their purchase journey through search engines, having a strong SEO strategy increases the chances of attracting potential customers. SEO drives organic traffic, which is cost-effective compared to paid advertising. It also builds credibility and trust, as users are more likely to trust websites that appear on the first page of search results. Over time, SEO can lead to increased brand awareness, higher conversions, and long-term business growth.